Readers,
Ten months ago, I launched this newsletter as a creative outlet. It fucking worked!
For half a decade, my workload had become bloated, regimented, and mentally taxing. It still feels that way. Most days, work and product obligations feel impossible, inefficient, and sometimes fluid depending on what’s going on in my life.
Creation & Iteration
This newsletter has allowed me to shed my skin several times in a few short seasons. And it made me realize—I’ve never done anything like this in my entire life (not even for a client.)
Using Fvrry Bvnny as a creative medium has sharpened my approach to iteration. Writing and publishing without my core readers (the audience I had built before creating this) supporting my work felt counterintuitive, as if I were starting over without a foundation.
This project is a marketing and personal branding choice that I would likely never recommend to any of my friends or clients. I’d do it all over again if I had the chance.
Before I launched Fvrry Bvnny, I knew I was weird, but now I know for sure—I’m an absolute riot.
Forever,
Fvrry Bvnny